Australia’s most popular mobile phone brands have been quietly gaining in market share, as the technology boom continues to drive down prices.
Here are some of the latest developments, as per the latest research from Celcom.
The latest data from Celco suggests that the top-selling brand, Telstra’s Telstra VZ4, is on track to lose market share to its biggest competitor, Telkom’s Telkonic, in 2017.
Celco research suggests that Telstra and Telkoma will both lose market shares to their competitors in 2017, though Telstra is projected to gain more than Telkony, while Telstra will be the cheapest brand overall.
Telstra has a large share of the market and it was recently reported that the company has an opportunity to expand into new markets such as China.
Telco will likely lose marketshare to Telkomo, which is estimated to lose 5% to 10% of its market share in 2017 according to Celco.
The research says that Telkoro will be able to expand its market in India and the Middle East to the US and Europe.
Telkom is a small brand, but it is seen as a great value for consumers and is projected as the second-best-selling smartphone brand in 2017 behind Apple.
Telkomi will also see a rise in market shares in China, India, the Middle Eastern and Southeast Asia markets, Celco analyst Michael O’Keefe said in a research note.
Telcos are likely to have a big challenge to contend with in the next two years.
The telco industry is facing significant challenges and competition from Chinese players, and competition in the telco market is expected to increase in 2017 with the growth of the Internet of Things.
Telstra is a big player in the telecommunications sector, with a large chunk of the industry’s revenue.
It owns a significant number of wireless and internet businesses and is in the business of providing internet access and telecommunication services.
Telstra also owns and operates many telecoms equipment companies, including telcos and network infrastructure.
The telcos profits are also reliant on the telecoms and internet sector, which are expected to expand in 2017 and beyond.
Celcom analyst Patrick McGlade said Telstra would be the fastest-growing brand in the Australian telecommunications market, with its share in the market growing from just under 3% in 2016 to over 6% in 2017 after it overtook Telkomy and Telstra.
Telcatel’s share in market is estimated at around 2.6%, according to data from Datacompare.
The Telcos market share has increased by 10% over the last five years, with Telcatel gaining an extra 1.7% in that time.
Telca, which owns a large portion of the telcos equipment and network equipment business, has a big opportunity to gain market share over Telkomm’s VZ6 in 2017 as its growth will depend on the growth in the Internet and mobile markets.
Telcoms revenue has grown rapidly since its inception in 2013, with profits increasing from $1.1 billion in 2013 to $1 billion last year, according to Datacommare.
Telcoms profits have also increased from $2.5 billion in 2012 to $2 billion in 2017 due to the growth and adoption of smart devices.
While Telco is projected for an increase in marketshare in 2017 from its share of 2.4% in the last 5 years, Telcom has an incentive to retain market share because it is the leading telco in Australia.
Data from Celcos shows that the telcoms revenues are expected in 2018 to increase from $8.1bn to $10.4bn.
More to come.